The newest crop of gorgeous males are golden retrievers: Since Taylor Swift began dating Travis Kelce, women have become fixated on gentle, gregarious, and enthusiastic males.

Golden retriever men are the new heartthrobs: Women are obsessing over soft, excitable and friendly men like Sam Thompson and Tom Holland after Taylor Swift started dating Travis Kelce

A golden retriever boyfriend is defined as ‘a significant other that is easy going and makes it fairly simple to maintain a happy and fulfilling relationship,’ according to Gen Z language bible, Urban Dictionary.

Though the dating trend has recently taken over pop culture, it’s nothing new.

Tom Holland’s longstanding relationship with Zendaya, 27, prove just that.

American actress Zendaya has been in a relationship with the British sweetheart for some three years.

Tom isn’t alone though, there’s a whole raft of gentler, sweeter souls capturing hearts.

And in more recent times, Sam Thompson, who originally found fame on Channel 4’s Made in Chelsea, has propelled the trend into the spotlight.

Social media users have flocked to X, formerly called Twitter, to associate Sam with the trend- and use it to block out any hate directed his way.

One said: ‘Sam Thompson is such a golden retriever, I swear. #ImACeleb.’