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The Kelce brothers’ new cereal, Kelce Mix, has a launch date. Here’s what it looks like and when it arrives..
Jason and Travis Kelce show off their new Kelce Mix cereal box, set to release in September.Courtesy of General Mills
The Kelce brothers have teased a new cereal partnership with General Mills a few times over the last few months, and the brand officially confirmed Thursday that Kelce Mix will be hitting shelves in September.
The official Kelce Mix cereal will be a combination of three popular General Mills cereals: Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs — which also happen to be three of the brothers’ personal favorites.
“We were like, this is going to be terrible, but it’s good,” Jason Kelce said at the Cannes Lions festival in June. “Trust me, I don’t know why it works, but it works.”
The new boxes will have the Kelce brothers’ faces on the front, and a cartoon depiction of the two brothers on the back.
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