CELEBRITY
Breaking News : Taylor Swift will be a surprise guess as Travis Kelce is set to stream New Heights from Cannes Lions.
The Cannes Lions Festival of Creativity’s Sport Beach is one of the biggest sports advertising events of the year. The cream of the crop of sports marketing attends each edition, and 2024 will be no exception. This year, organizers even expect the presence of Taylor Swift accompanying her boyfriend, Travis Kelce.
Kelce and Swift are the couple of the moment. Since making their romance public last September, the Kansas City Chiefs tight end and the pop star have been gracing the front pages of newspapers and all sports and entertainment television spots.
Swift stole the spotlight during the 2023 NFL season by attending 12 games to support her boyfriend. Kelce, for his part, has followed his girlfriend across the world to be present at several of her Eras Tour dates.
With this background, it is not surprising that the organizers of Sport Beach are hoping for the famous singer’s presence at one of the most important sports marketing events of the year, where Kelce will be present this year.
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