ROYAL FAMILY
Breaking News : Meghan Markle is launching American Riviera Orchard on her own as she leaves Prince Harry behind
Royal fans are buzzing with anticipation as Meghan Markle gears up to launch her new lifestyle brand, American Riviera Orchard. The brand promises a range of products including jams, wine, and other lifestyle items, signaling Meghan’s return to her entrepreneurial roots.
While Meghan is prominently featured in the promotional video, Prince Harry is noticeably absent, suggesting this venture is entirely her own. Branding strategist Lucie Green speculates this may be a deliberate move.
“Speculative – but strategically it could be so that there’s no sense that she’s leveraging a direct royal connection, or Harry isn’t at least, for commercial ends,” Green explained. “She has credibility as a former lifestyle influencer and entrepreneur in this space. He doesn’t. She’s building a new business based on her previous experiences and ventures.”
This new endeavor harks back to Meghan’s days running her now-defunct lifestyle blog, The Tig, which featured recipes, travel, and fashion guides. “I think she has more credibility and has historically leaned more towards lifestyle projects vs Harry who has remained mainly philanthropic in his focus,” added Green.
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