Just In : Meghan Markle’s brand launch will have disastrous outcome according to experts…

Meghan Markle the Duchess of Sussex, has ventured into the lifestyle industry with her brand, American Riviera Orchard, which has recently sparked discussions among branding experts. The Duchess soft-launched her brand last month with a new Instagram page showcasing the logo and a bio, “by Meghan, the Duchess of Sussex.” This move also introduced a website where prospective customers can join a waiting list.

Although the full launch details remain under wraps, the brand has already made headlines with its first product-strawberry jam-sent to 50 influencers for a taste test. This strategic move highlights the brand’s initial offerings and market approach, drawing considerable attention on social media.

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Lucie Greene, a branding expert, has raised concerns regarding the brand’s potential pricing strategy. According to Greene, the brand embodies a blend of high-class and folksy elements, reminiscent of old money and the cozy luxury of the Hamptons. “American Riviera sounds like old money – and then ‘Orchard’ gives it this folksy, Hamptonsy, Ina Garten feeling,” Greene explained to Grazia magazine.

Greene believes that the success of American Riviera Orchard could hinge on its accessibility. She pointed out that a high price point might alienate the broader market, suggesting that there’s a significant opportunity for Meghan to target the aspirational middle-class American demographic, potentially positioning the brand as a more accessible alternative to luxury counterparts like Flamingo Estate.